A logo tells people your name.

A brand tells people why they should remember it.

Your logo is an important part of your business—but it shouldn't be expected to do all the heavy lifting.

A strong brand identity combines strategy, visuals and consistency to create something much bigger than a logo alone.

It's the reason someone recognises your packaging, trusts your website, enjoys following you on Instagram and feels confident buying from you.

Because branding isn't just about looking good. It's about creating a business people remember.

If your branding no longer tells the same story you'd tell over a cup of coffee, it's probably time to take another look.

Lots of small business owners start by designing their own logo using tools like Canva — and that’s completely normal when starting out.

But, as your business grows, you might start to feel like your DIY branding isn’t working for you. Your logo doesn’t scale; you’re picking new colours and fonts all the time; you don’t have a clear, consistent message for your target audience. Every new piece of marketing you create feels like an effort.

A good rule of thumb? If your branding feels like it's describing the business you started rather than the business you run today, it's probably time for a refresh.

Together, we'll uncover what's changed, what's still working and whether your brand needs a little tweak or a whole new chapter.

I love to work with creative businesses though I think all founders have that little spark of creative magic. Take a look at my portfolio page for a range of examples.

Very few people come to me starting from scratch. More often than not, they've got a logo they created themselves (usually with a lot of late nights, coffee and determination), but somewhere along the way their business has grown... and their branding hasn't quite kept up and they are looking for brand strategy.

The good news? That doesn't automatically mean you need to throw everything away and start again.

Sometimes it's about refining what you've already got.

Sometimes it's about building the brand identity that your logo has been missing all along.

Together, we'll look at what's working, what's not, and whether a refresh or a full rebranding service is the right next step for your business.

Because creative business branding is so much more than a logo.

It's the colours, typography, imagery, messaging and little details that help your business feel recognisable, consistent and unmistakably you.

And if we decide your current logo still has plenty of life left in it? Brilliant. We'll build from there.

I love, love, love working on brand strategy right at the beginning with new businesses helping you communicate your ‘why we do what we do’ message to your ideal audience.

After all, who you’re talking to and how you’re solving a pain point for them is core to your brand strategy.

Within 48 hours typically, I’ll email you with a couple of quick questions just to check if I’m a good fit for your project. If you want to progress, I’ll book you in and we’ll pick a date to have our initial discovery chat.

I’ll already have some idea of what you’re looking for and where you need my help from your enquiry form. If you’re looking for a full brand strategy and visual identity, before we chat, have a look at brands that you admire, logos that inspire you. Colours, fonts and illustrations that call to you. You can attach this as a document along with your enquiry form or we can look at your ideas during our discovery call.

You’ll find full details on my services page but top level:

Full brand strategy and visual identity (logos, colour palette, fonts, illustrations and patterns), packaging design, social media templates and other bespoke bits and bobs tailored to your needs.

Bespoke graphic design If you’re happy with your branding but need me to create some brand collateral for you, I offer quote on application for items like:

Printed Items like: Brochures, flyers, menus, business cards, letterheads, and product catalogues.

Promotional & Signage: Branded merchandise (tote bags, pens etc)

Point of Sale: Banners, display stands, wobblers, posters, and shelf-edge labels

Social media post templates

Hire me for the day and retainers If you’re an established business that needs a lot of graphic design support, you can hire me of a day(s) at my day rate of xx.

I am also available as a graphic designer on retainer. This is a prepaid, monthly agreement where you have a set amount of hours per month for me to work on specific design needs. It’s a bit like having a rolling subscription. The big bonus is that you have a designer who understands your brand and can just get things done quickly without a long conversation!

We’ll work together throughout your project and I’ll make sure you’re happy at each stage of design before moving on. You also get built in revisions as part of your package.

If you feel you want to talk about significant changes or are worried at all, we’ll jump on a call as catching up live is always best. Feedback is a gift and design is subjective, so I really do encourage your honest thoughts.

This is a bit subjective based on what you need and I’ll give you an estimate following our discovery call. But typically a full rebrand, or from-scratch brand design, typically takes 3-4 weeks from the initial booking in date.

Mellow Made Studio is a brand design studio working with small businesses locally and internationally. Based in Worcestershire, UK.

All services are delivered remotely, making it easy to collaborate no matter where you’re based.

Short answer no. I never use AI to generate logos or other assets I create for you, meaning anything I deliver for you is 100% yours. AI logos and those created directly in Canva can’t be copyrighted, meaning other businesses might end up with something very similar to yours.

That said, I do sometimes experiment with using AI in mock up images to present my work and of course, if you choose to use AI for your business needs I won’t get judgy!